Loro Piana
The reference for vertically integrated luxury textiles
Loro Piana operates at the molecular level of luxury: the maison sources, spins, weaves, and finishes the world's rarest natural fibres in its own facilities, controlling quality at every stage. Baby cashmere from Inner Mongolian Capra Hircus goats, vicuña from Peruvian highlands (where Loro Piana operates the only sanctioned commercial sourcing program), and merino from the Loro Piana Record Bale - a competition the house created to incentivise the world's finest wool - define a category of textile that no competitor can replicate at scale.
History
The Loro Piana family began trading wool in Italy's Sesia Valley in the early 19th century. Pietro Loro Piana founded the modern company in 1924 in Quarona, focusing on superfine wool. Sergio and Pier Luigi Loro Piana expanded into cashmere in the 1970s and pioneered the commercial use of baby cashmere (collected by combing rather than shearing) and vicuña in the 1990s. LVMH acquired 80% of the company in 2013; the Loro Piana family retains 20%.
Craft Philosophy
Loro Piana's quality control begins at the source. The house owns its own merino-grading laboratory, operates the world's only legal vicuña sourcing partnership with Peruvian indigenous communities, and maintains direct relationships with cashmere herders in Inner Mongolia. All spinning, weaving, and finishing occurs in the company's facilities in Quarona and Roccapietra. The house publishes the micron count of its fibres - baby cashmere at 13.5-14 microns versus standard cashmere's 15-19.
Signature Products
Baby Cashmere Travel Wrap
100% Inner Mongolian baby cashmere, woven in Quarona. The reference luxury throw for in-flight or home use.
Vicuña Overcoat
The single most expensive natural fibre in production. Loro Piana operates the only sanctioned commercial vicuña program globally.
Open Walk Suede
Hand-stitched suede driving moccasin, deconstructed last, cult-status casual shoe.
Why Loro Piana Matters
Loro Piana is the source behind the source. Most luxury houses making cashmere or wool products are buying yarn from Loro Piana and rebadging it. The maison's vertical integration - from herder relationship to finished cloth - is unmatched in luxury textiles, and its commitment to the rarest natural fibres has redefined what 'fine' means in the category.
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