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    Industry Analysis

    Where Luxury Is Going

    Quarterly editorial reports on the luxury market - what is moving, who is buying, and where the next grail categories are forming.

    Market Analysis

    The Quiet Luxury Index 2026

    Three years after the phrase entered the mainstream, quiet luxury is no longer a moment - it is a category. The houses that built their identity around restraint (Loro Piana, The Row, Brunello Cucinelli, Hermès in its non-monogrammed pieces) have grown faster than logo-driven competitors in every reported quarter since 2024. This is not a trend that will reverse cleanly; it reflects a structural shift in how high-net-worth consumers communicate status.

    Jan 20269 min read

    Market Analysis

    Luxury Watch Market Outlook 2026

    The luxury watch market entered 2026 in its third year of correction from the 2021-2022 peak. The retreat has been uneven: hype-driven steel sport watches have given back the majority of their pandemic-era gains, while haute horlogerie from Patek Philippe, A. Lange & Söhne, and Vacheron Constantin has held value with surprising consistency. For collectors, the moment is unusually rational - the noise has thinned, and the genuine pieces are more accessible than they have been since 2019.

    Feb 202611 min read

    Cultural Analysis

    The Heritage Revival

    The defining luxury story of the 2020s has been the return of the heritage house. Goyard - a 19th-century Parisian malletier almost forgotten by the broader market in 2010 - is now one of the most desired leather houses in the world. Loewe, founded 1846, has been reinvented under Jonathan Anderson as the most editorially relevant house in luxury fashion. Loro Piana, Brunello Cucinelli, Brioni, Edward Green, John Lobb - each has experienced a generational resurgence. The pattern is not coincidental.

    Mar 20268 min read

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