Luxury Intelligence
Luxury Watch Market Report 2026
The reset year for fine watchmaking - independents, vintage, and a return to fundamentals.
Updated June 8, 2026 • 13 min read
Primary Market
After the 2021 to 2022 boom and the 2023 to 2024 correction, the primary market has stabilized. Rolex, Patek Philippe, Audemars Piguet, Richard Mille, and the independents continue to outperform, while the long tail of mid-tier mechanical brands faces structural pressure.
Secondary Market
Pre-owned median prices on the most-traded sport references have leveled off in the first half of 2026, supported by tighter authentication, brand-led certified programs, and disciplined inventory from the largest platforms.
Independents
F.P. Journe, H. Moser, De Bethune, Voutilainen, and Akrivia continue to grow demand faster than they can responsibly grow supply. Allocation has become the defining word in independent watchmaking.