Desirability Index™ Ranking
Top Luxury Travel Experiences
Hotels, expeditions, and retreats worth structuring a year around.
Travel is the category where contemporary luxury most clearly outperforms objects. Our list favors operators who treat hospitality as an art rather than a category.
Aman
Aman portfolio (global)
Desirability Score
9.7
The definitive ultra-luxury hospitality brand of the last three decades.
- Craftsmanship10
- Heritage9
- Scarcity10
- Exclusivity10
- Design10
- Longevity10
- Collectibility9
- Investment Potential9
- Brand Prestige10
- Ownership Experience10
IHG / Six Senses
Six Senses (wellness flagship properties)
Desirability Score
8.7
Wellness-led hospitality executed at the highest level.
- Craftsmanship9
- Heritage8
- Scarcity8
- Exclusivity9
- Design9
- Longevity9
- Collectibility8
- Investment Potential8
- Brand Prestige9
- Ownership Experience10
Bulgari Hotels
Bulgari Hotels (Roma, Bali, Tokyo)
Desirability Score
9
Hardware and service rivaling the best urban hotels in the world.
- Craftsmanship10
- Heritage8
- Scarcity8
- Exclusivity9
- Design10
- Longevity9
- Collectibility8
- Investment Potential8
- Brand Prestige10
- Ownership Experience10
Independent
SHA Wellness & Lanserhof (longevity)
Desirability Score
8.7
Multi-week diagnostic and longevity stays at the apex of the category.
- Craftsmanship10
- Heritage8
- Scarcity9
- Exclusivity10
- Design8
- Longevity9
- Collectibility7
- Investment Potential7
- Brand Prestige9
- Ownership Experience10
Various
Ponant & Silversea expedition cruising
Desirability Score
8.8
Polar and remote-region expedition travel at the highest service tier.
- Craftsmanship9
- Heritage8
- Scarcity9
- Exclusivity10
- Design9
- Longevity9
- Collectibility8
- Investment Potential7
- Brand Prestige9
- Ownership Experience10
LVMH
Cheval Blanc (Paris, St. Barths, Maldives)
Desirability Score
9
The hospitality expression of the LVMH luxury standard.
- Craftsmanship10
- Heritage8
- Scarcity8
- Exclusivity9
- Design10
- Longevity9
- Collectibility8
- Investment Potential8
- Brand Prestige10
- Ownership Experience10
Comparison Table
| # | Item | Craftsmanship | Heritage | Scarcity | Exclusivity | Design | Longevity | Collectibility | Investment Potential | Brand Prestige | Ownership Experience | Score |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Aman portfolio (global)Aman | 10 | 9 | 10 | 10 | 10 | 10 | 9 | 9 | 10 | 10 | 9.7 |
| 2 | Six Senses (wellness flagship properties)IHG / Six Senses | 9 | 8 | 8 | 9 | 9 | 9 | 8 | 8 | 9 | 10 | 8.7 |
| 3 | Bulgari Hotels (Roma, Bali, Tokyo)Bulgari Hotels | 10 | 8 | 8 | 9 | 10 | 9 | 8 | 8 | 10 | 10 | 9 |
| 4 | SHA Wellness & Lanserhof (longevity)Independent | 10 | 8 | 9 | 10 | 8 | 9 | 7 | 7 | 9 | 10 | 8.7 |
| 5 | Ponant & Silversea expedition cruisingVarious | 9 | 8 | 9 | 10 | 9 | 9 | 8 | 7 | 9 | 10 | 8.8 |
| 6 | Cheval Blanc (Paris, St. Barths, Maldives)LVMH | 10 | 8 | 8 | 9 | 10 | 9 | 8 | 8 | 10 | 10 | 9 |
Editorial Note
Expedition operators and longevity clinics are evaluated alongside hotels because they increasingly absorb the same wallets.