Technology
#1
Apple
Apple AirPods Pro
The wireless earbuds that redefined personal audio.
$249
Why it's included: Made wireless audio mainstream and desirable.
All CollectionsCurated Collection
Modern Icons
Tomorrow's Classics
Contemporary designs that have already achieved iconic status. These are the pieces that will define our era in the history books of design and luxury.
Curator's Note
"Identifying future classics requires recognizing when something fundamentally changes the conversation. Each item here has disrupted expectations and established new standards that others now chase."
6 Curated Pieces
Automotive
#2
Tesla
Tesla Model S
The electric sedan that proved EVs could be desirable.
$74,990+
Why it's included: Single-handedly accelerated the electric revolution.
Beauty
#3
Dyson
Dyson Supersonic
The hair dryer reimagined with digital motor technology.
$429
Why it's included: Proved that even mundane products can be revolutionary.
Watches
#4
Audemars Piguet
Audemars Piguet Royal Oak
Gérald Genta's 1972 design that created the luxury sports watch category.
$25,000+
Why it's included: The octagonal bezel that launched a thousand imitators.
Fragrance
#5
Le Labo
Le Labo Santal 33
The cult fragrance that captured the scent of New York.
$310+
Why it's included: Made niche perfumery mainstream.
Travel
#6
Away
Away Carry-On
The direct-to-consumer luggage that disrupted the industry.
$275
Why it's included: Proved that better design could come at a better price.
Frequently Asked Questions
About the Modern Icons collection
Explore More Collections
Discover other curated selections that might inspire you.
View All Collections